Ketchup

Ketchup, located in the heart of West Hollywood, is the latest "hot spot" from the Dolce Group. It is definitely a place to see and be seen, but other than its upscale diner fare schtick, and the possibility of seeing pseudo-celeb/restauranteur/drunk, Tara Reid, it doesn't have much else going for it.

We made reservations for 9pm on a Saturday night about a week after Ketchup opened. Parking is near impossible on Sunset since most available spots are reserved for valet. My car was left basically where I dropped it off. So we essentially paid $10 valet for someone to hold my keys. How very LA.

As you walk in at street level, the hosts and hostesses (slash actors slash models) greet you, then take you up an elevator to the second floor where the restaurant is located. This gives those with window tables a beautiful view of the street. We had a pretty remarkable view of a billboard (see above photo).

I suppose the scene was pretty cool, or at the very least, novel. They definitely stayed true to the theme of ketchup, and all things tomato. The lighting is all red, and there are posters and large photomosaics of Heinz ketchup bottles. The wine racks are filled with ketchup bottles and the servers all wear t-shirts with fake ketchup splatters. Instead of flowers, you'll find fresh tomatos in clear boxes on the table. I couldn't decide whether I thought this was clever or cheesy, and it felt slightly reminiscent of that Top Chef challenge where they had to open up and decorate a restaurant very quickly.

The servers were very friendly and down-to-Earth, which was a pleasant surprise. However, my experience was dampened by their very evident inexperience. Our server was probably an actor, because he gave a pretty convincing impression that he knew what he was talking about. When Surafel asked how large the mahi mahi entree was, he said it was definitely big enough for two people. I know this is LA, but either he had never seen the dish before, or he was smoking crack because on no realm of reality could that entree have been enough for two people. Later, as he cleared away our plates, he accidentally spilled someone else's leftover cocktail on me. He was mostly apologetic but it left me unimpressed with their lack of professionalism. Hopefully, they've gotten their act together since.

Servers go around in carts and make your cocktails right at your table. They have some interesting combinations that fit the Americana theme: cocktails made with Kool-Aid, Yoo-Hoo or Tang (!). Surpisingly, at $12 a glass (and at a restaurant Tara Reid supposedly frequents), they were not very strong. Appropriately, Daryl deemed them "kids' stuff".

Grape Kool-Aid martini ^

Drink cart ^

But on with the food! The highlight of the evening was the pretzel bread, which they provided gratis. It was a surprising starter, and was buttery, salty and delicious. I only wish they gave more. It came with two sauces, one of which was a mustard blend. I ate my pretzel plain, but highly enjoyed it.

Pretzel bit ^

Ketchup's forte is their appetizers. In the $10-20 price range, you might be more satisfied to just order appetizers, sides and desserts while you people watch. We ordered the Kobe beef hot dogs ("Barking Dogs") and the sweet potato tater tots, and a side of parmesean fries, all of which were tasty and cute.

The fries came with five different types of ketchup: regular, maple, mango, ranch and chipotle. The weird mixes didn't particularly taste like fusions of their namesakes and ketchup. The mango just tasted like mango, the maple just tasted like syrup and the ranch just tasted like ranch dressing. The chipotle was pretty good, and had a little kick to it. It seemed like they were trying too hard to be creative, and it was not panning out. Again, kind of like Top Chef.

Kobe beef hot dogs (left) & sweet potato tater tots (right) ^

Five types of ketchup ^

Parmesean fries ^

Peruse the "Surf n' Turf" menu and you will find an array of good-ol', high-priced American comfort food, such as mac&cheese, shake n' bake chicken, and meatloaf. Their "surf" section featured standard restaurant seafood fare, like they were stretching to match the "surf and turf" theme.

The entrees weren't that great. The fish was okay (it's kind of hard to mess up fish), but it's hard to justify paying $29 for something the size of a McDonalds filet-o-fish. I thought the grilled veggies on the side were really good, and they came in handy when Surafel and I tried to fill the void left by having half a dinner. (Just kidding, the appetizers were actually really filling).

The salads, on the other hand, were enormous and could've easily been shared. Because of the dim lighting, it was kind of hard to see what you were eating and Aegean had some trouble locating her chicken. I thought the ranch dressing was a little watery, but I'm not a huge fan of the stuff in the first place.

Mahi mahi ^

Salad 1 (w/ vinagrette) ^

Salad 2 (w/ ranch) ^

Steering away from the debacle known as the main course, we decided to get some dessert because ending on those dishes would've sucked. Aegean tried to order the ice cream sandwich, but they said they ran out (apparently to the girl right next to us because she got one). So, we shared the Strawberry Strawberry, which was a decent strawberry shortcake. Surafel got the apple pie and Daryl ordered a root beer shake. Overall, they were pretty good and more appropriately priced (at $8 a pop).

Happy Endings ^

Strawberry Strawberry ^

Apple Pie a la mode ^

Root beer float ^

Overall, the food was okay, but not good enough to justify its exorbidant prices. If you want to go, I'd go before the hype dies down. Otherwise, save your money for an expensive restaurant whose best feature is its food, not its eye candy. Grade: C (average and unimpressive)

Ketchup

8590 Sunset Blvd.

West Hollywood, CA 90069

(310) 289-8590